Phew! As my Content Strategy, Development, and Marketing course comes to a close, it isn’t really the end. It is the continuation to my beginning. My beginning being what lies after graduation. This course has taught me to develop certain skills, hone other ones, and throw some habits right out the window. Now comes the part where I humbly detail my awesomeness. Two strengths that I have lovingly exercised throughout the course come from the singular entity of writing. The first is my ability in creating engaging [and casual] blog posts and the second is my skill in constructing professional briefs and proposals. Two faces of the same coin. Growing up, I always loved to write but the limitations of a formal education always called for structure and professionalism, which I suppose is where I initially picked up my professional tone that I use to write aforementioned briefs and proposals. However, it wasn’t until I began diving into the literary world of novels (which I will admit wasn’t until my late teens), that I realized writing calls for creative freedom. Of course, grammatically speaking, you must adhere to standards but the actual content can be unique, fun, humorous, and special–your own personal style of storytelling.
When I think about the areas in which I have improved my skills, two specific examples come to mind immediately. The first example dives shamelessly back into my writing. I have never been one to err on the side of brevity. My father always tells me that I can summarize a thirty-minute sitcom clocking in at about forty-five minutes. I love details. I love to touch on the finer points and make sure my story is really hitting home. However, when handing over a brief (a B-R-I-E-F) to a client, they may not want to flip through 183 pages of business-talk. Since this course’s assignments called for one-page or shorter deliverables, I really had to work at concision. Now, you may be wondering after countless sentences, “Really? Concision is what she’s going with?” But truly, throughout my career in academia, I have never been able to really edit. Proof reading is a strong suit but editing, as in taking out unnecessary phrases or sentences, never quite on the top of my list until now. Okay, okay. Moving on. The second example is not actually an improved skill but a new one! In my last post, I shared a stop-animation video that I created for J.Crew’s Instagram. This was my first go at stop-animation and I must say, I totally loved it. It was creative, it was procedural, and I was filled with such fulfillment when I watched the final take.
These four mentionable mentions will be kept in my pocket throughout the rest of my education at Full Sail and continuing on to my beginning (see above). This course, along with so many others, has taught me that you can’t quite take Internet Marketing at face value. Two simple words, when combined into this industry title, incorporate an entire solar system of knowledge, talents, patience, and passion. To be an Internet Marketer in today’s age, your tool belt must be expandable. Like when you take a sharp object to your belt to create extra holes. Its gotta be huge! Lastly, I am so incredibly thankful to my instructor and fellow classmates for always being so willing to offer up feedback and suggestions. In the past, I’ve never been able to swallow constructive criticism; I took it too personally or thought the person giving it just didn’t see my vision. However, in the last couple of years, I’ve been able to see the beauty in it and take it as a gift. After all, don’t you want to make your vision visible to all?
Cheerio CSDM – you’ve been grand!